Nature's choice is a wellness and cosmetics company that besides brands also develops private label products for large retailers national and international.
Nature's Choice started in 1994 when introducing the Hittepit ®, (the original heatable cherry pit pillow). The Hittepit is inspired by an age old tradition from Switzerland, where heated cherry pit pillows were used as a jar. Pure, natural and it kept it’s warmth heath for a long period. Not matched by anything else, but maybe lost as a tradition, if it was not rediscovered and pick up again.
Nature’s Choice introduced the Hittepit® as a heatable cherry pit pillow suitable for microwave use and became a national and international success.
Inspired by the success, Nature's Choice started searching for more ancient knowledge and traditions, which were common in the past, but almost forgotten. During the global search Nature's Choice came in touch with all kinds of traditions, recipes and ingredients. All based on the ancient wisdom coming from traditions. The range expanded with other natural products, such as buckwheat pillows, flaxseed pillows and herbal bath tea recipes. The next creative idea were the bath fizzers. This innovation was also the basis to start our factory for producing cosmetics.
Nature's Choice has become an international wellness and cosmetics company that, next to own brands also produces private label products for major retailers in the Netherlands and abroad.
